Riding the Web Design Wave to Glory

A coherent and well-organized website is the bread and butter of businesses in this digital age. An online presence can make or break a business since it is the first touchpoint with a prospective customer. The user experience must be impeccable to create loyal and returning customers. A website has replaced storefronts and can be essential in making a first impression. It is a reflection of the brand. Well-designed websites optimize Search Engine Ranking and provide easier access to new clientele. It helps to challenge competition and to generate more revenue since humans are drawn to attractive things. It is a form of extended word-of-mouth and through the website, people can vouch for products and services. Loyalty generates conversions and repeats purchases. Satya Nadella, CEO of Microsoft, has rightly said that the “true scarce commodity is human attention” and marketers must create content to grasp maximum attention through its digital strategies. Therefore, the four essential elements and principles of good web design are explained below in the infographic.