Roku Gin Actions During Pandemic

Roku Gin is a Japanese alcoholic beverage which is manufactured by Osaka Distillery located in Japan. The company is experienced in the manufacture of the spirit, having existed for a century now, utilizes craft techniques, and strictly follows Japan’s traditional culture and values.

Roku gin company has adapted to the covid 19 pandemic by accelerating its ad spending by boosting its active accounts and engagements since the pandemic hit the world. The strategy’s success has been noted by an increase in active accounts by 38 percent and an increase in the streaming hours by 80 percent. Also, it utilizes an email marketing strategy for its potential customers. Besides, the company came up with premium Roku Channel subscriptions last year, where it earns from subscriptions in its video on demands new startups and sell of its subscriptions. Lastly, it implemented a cut on its ad inventory in numerous third-party streaming applications to fully manage its channel’s ad inventory.

I think the reaction is positive and geared towards increasing the company’s sales since the covid 19 pandemic placed most people at home, unable to move. With restrictions on movement during the pandemic, I think online platforms like social media and Roku online channels have played a huge role in advertising Roku gin products to buyers . In the future, the company should leverage online marketing since it is the way to go as people have become used to online deliveries or orders. The strategy is good since it saves time, prevents customers from counterfeit products, and is convenient to them as they don’t have to move from one place to another.

The long-term effects of the covid 19 pandemic are that it will change how brands market their products, as they will move from physical marketing to online marketing techniques like email marketing and social media marketing. Orders and deliveries will be made online, therefore reducing the number of physical buyers in retail outlets. Communication with customers will be more online rather than physical.