SEO is already on the Track!
Searching engine, like Google, is becoming the necessities in our life. It is no longer a simple platform, but the most frequent and creditable place where people often visit. Based on these features, some brands have already seized the opportunity. Using different tools and techniques, brands use searching engines to increase their awareness by associating with keywords. They use the search engine to attract passing travelers to click into their official websites, which may benefit purchase conversion.
In this digital world, searching engine is the essential marketing channel that brands cannot overlook. Searching engine optimization is an accelerator for brands to being on the right track to grab the chance.
This article aims to provide some guidance and inspiration for those who want to start using or understanding SEO.
What is SEO?
SEO, which is the abbreviation of search engine optimization, is the practice of increasing both the quality and quantity of website traffic and exposure to your brand through non-paid (also known as “organic”) search engine results.
This is building simple linkages between words and a detailed and deep understanding of people’s searching behavior. If you know your audience well, you can efficiently deliver the right message to the right person.
Searching engine optimization helps brands prioritize their ranking in the query and make people feel that it is the most suitable answer that can solve their problem.
Why should brands do SEO?
The traffic means a lot. The traffic gains from SEO are sizable. According to Wolfgang Digital, online stores can expect 35% of total traffic to come from search engine results pages and 33% of revenue from this organic traffic, making it the marketing channel to produce the highest traffic and revenue.
It has a relatively guaranteed result. SEO can always give you consistent feedback if you are on the right track. If you create solid content that perfectly caters to some specific keywords, your traffic will snowball for a long time.
Audiences believe in the information in searching engines more. Just like what we mentioned before, people treat search engines as a more trustworthy platform. They are more willing to click on SEO pages instead of ads. According to some data, companies receive 5X more value from Google Search than Google Ads.
How to do SEO?
1. On-site SEO
Your title and description meta tags should be clear and precise, which caters to Google’s preference. It may be more likely to prioritize your ranking on the searching engine ranking page (SERP). Meanwhile, conspicuous keywords in the URL are also necessary.
2. Performance (loading time)
The loading time matters a lot for consumer experiences. Companies can use three benchmarks to evaluate whether your site performs well: Largest Contentful Paint (LCP), Cumulate Layout Shift (CLS), and First Input Delay (FID). Companies should upgrade their techniques to increase their performance.
3. Create good contents
Use multimedia in the content and tag images with keywords. These actions will benefit SEO. Google expects good quality, expert content.
4. Choosing proper keywords
Always think more about what keywords can be directly linked to your page. From the previous content, you can easily find that finding the right keywords are crucial. It can now decide your success of SEO. You can only be on the right track if you effectively build a strong linkage between the right people and the right content. The bridge is keywords.
What is the future trend of SEO?
Mobile-First Indexing. Google announced late last year that mobile-first indexing is going to be the new norm. Mobile First has arrived. This means that your ranking signals are now going to come from the mobile version of your site, not the desktop version.
Companies should relocate their budget and efforts in this mobile-oriented period. Around 55% of all web traffic comes from mobile devices, which is only expected to increase. People tap words on small screens instead of typing on keyboards. The mobile site is starting to dominate the whole situation.
