SEO: What is it, and Why is it Important in Marketing?

Hello, I’m a marketing student at NYU. Join me as I explore through this blog the ins and outs of marketing, including digging deep on some of your favorite brands. You can read my intro post here, and my most recent post about Southwest Airlines’ TikTok crisis here.

In the world of search and marketing, Google is king. Having your webpage be high up in the results of a Google search — or some other search engine — means more clicks, which could means more awareness, sales, etc for your brand. But how do you improve your webpage’s ranking? Well, there’s a whole strategy behind that and it’s called search engine optimization (SEO). The research on this can be…extensive, but for now, you can read a quick intro on SEO with this helpful infographic. Enjoy!