Siggis-Different flavors, different combinations
According to the Siggis Yogurt digital marketing trend, it tends to use interactive content to attract customers to purchase the product.
From the design of Siggis Yogurt’s official website, we can analyze that the brand uses the content presented by the product to interact with its customers deeply.
From the top of the official website, the brand provides two buttons for consumers. One is for in-depth information about the product, while the second button is to inform consumers where they can buy the product and provide them with purchasing channels.
What intrigued me most about A Yogurt was the design and layout of the brand’s website. As I mentioned before, when consumers click on the website to browse, the first thing that appears in front of them is to let them know more about the product and then provide them with a channel to buy it. As they slowly slide through the pages, the bottom of the website will again tell them where to purchase the product.
This kind of website design method effectively allows consumers to successfully transition from the consideration level to the purchase level to achieve the market consumption goal. The website design introduces the product and enables the consumer to slowly go through the product’s functions and effects during the consideration stage. During this process, the consumer’s knowledge or awareness of the product will increase, thus allowing the consumer to decide whether or not to purchase the product. When the consumer has learned all aspects of the development and decided to buy the product, the bottom of the page will provide the consumer with the purchase channel. This potential to guide the consumer to understand the product and purchase the product effectively allows the consumer to stay on the website for a long time and increases the efficiency of the purchase.
On social media platforms, Sggis Yogurt also publishes content around the product. Specifically, different product flavors can be combined with different foods to provide consumers with other possibilities, or different flavors of the product with different pictures to give consumers a more intuitive experience. And this kind of publicity method is also used by Activia Yogurt, which publishes content with high interactivity with consumers. This method of providing consumers with different ways of eating the product will strengthen their familiarity and recognition of the product.
