Simple Mills, good for you, good for the planet 🌞
Good Morning! The sun is out and are you ready to enjoy Simple Mills?
Simple Mills enriches lives and bodies through simple, delicious, real foods. Nothing artificial, ever. Their mission is to positively impact the way food is made to advance the health of the planet and its people. Clean, nutritious, mindfully grown foods, for a greater life. It’s that simple.
They offer crackers, cookies, bars, pancake and waffle mixes, and baking mixes.
Katlin Smith founded Simple Mills after cleaning up her own diet and seeing remarkable results. And the brand’s offering suits the needs for modern society where people are always hustle and bustle, traveling often, and relying on convenient foods.
In 2021, they launched their first national ad campaign called “Live Full”, featuring people working from home who try to eat healthy, parents who need to take care of themselves aside from kids, artists who search for inspiration while enjoying life and appreciating the beauty of our planet. This campaign is the embodiment of Simple Mill’s core value, good for you, good for the planet.
And the brand has been on track with social media!
Last December, they posted reel on Instagram about “We’re Simple Mills, Of Course we …” that was a trend on TikTok and Instagram.
“Of course we have a snack wall, we have compost bins in our kitchen, we snack on our meetings, our office smells like baked goods everyday, we go to farms for our company retreats, our office closes at one on Friday so we can protect our mental health.”
It features employees sharing company value, which is more relatable for customers looking for resonance. The decoration is align with the company’s logo and overall theme: sunshine yellow. Bright, lively, and remind customers of how precious our planet is, how lucky we are to live a beautiful life.
Although they have lots of reels and posts on social media directly features their products, I think reels like this one connect with customers in terms of core value. And the deep resonance is what builds a loyal customer base and subsequently makes customers a natural advocates for their products. They has been consistent with their brand image and core value: delivering healthy food and protecting our planet.
Life is simple with Simple Mills. Healthy, conscious, and appreciative.
