Sip, Savor, Scroll #OpenHappiness
Bonjour! (Hello in French)
Welcome back! Before we get started if you were to take my suggestion, grab some chips and soda because this blog is going to be a good read.
Did you see a cold red precipitating can of happiness when I mentioned soda? Don’t worry. You are not alone. Coca-cola is one of the most recognized and consumed beverages in the world.
What sets Coca-Cola apart from other soft drinks is its iconic taste, which has remained largely unchanged over the years. The original formula, which contained caffeine, coca leaves (from which cocaine is derived), and sugar, was later modified to remove the coca leaves and increase the amount of sugar, resulting in the familiar taste that millions of people know and love today.
In addition to its signature flavor, Coca-Cola is also known for its iconic marketing campaigns and memorable advertisements. The brand has been associated with many of the world’s biggest events, including the Olympics and World Cup, and has sponsored some of the most memorable commercials in history, including the “Share a Coke” campaign and the “Taste the Feeling” campaign.
But…how does such an iconic brand communicate this message through all its media channels apart from its social media and digital commercials? With the increasing use of technology, the brand has moved online and has a robust digital presence on both desktop and mobile devices. Let me share some insights that excited me whilst I was evaluating the User Experience (UX) for the Coca-Cola website.
The Coca-Cola website is highly useful for customers who want to know more about the brand and its products. It provides a wealth of information on the history of the brand, its products, initiatives, and sustainability efforts. The website also provides a store locator, which makes it easy for customers to find a nearby store that sells Coca-Cola products and display an online store for branded merchandise and collectibles.
The purpose of the Coca-Cola website is to educate customers about the brand, its products, new product lines, and its initiatives while also providing a platform for customers to purchase products. The website is designed to be both informative and interactive, providing customers with a comprehensive and engaging experience.
The Coca-Cola website is designed to reflect the brand’s personality and messaging. The color scheme, imagery, and language used on the site all reflect the playful and upbeat nature of the brand. The website is designed to be engaging and interactive, with an emphasis on promoting the brand’s products and initiatives while providing customer recall for the brand.
The Coca-Cola website is designed with the user in mind. It is intuitive and easy to navigate, with clear calls to action and a simple layout. The site is also perfected for mobile devices, making it easy for users to access the site on the go. This makes it easy for users to purchase products online and complete their desired actions.
The Coca-Cola website is simple and straightforward to use. The site has a clear and concise navigation menu, and the pages are organized in a logical and intuitive manner. This makes it easy for users to find the information they are looking for and to complete their desired actions. While testing the site insights on PageSpeed Insights, the website’s average accessibility score (on desktop and mobile) was a strong 88. However, it was lacking in the performance section with a single-digit score for mobile devices and 23 for desktops.
Despite the low scores, the design of the Coca-Cola website is aesthetically pleasing, with a clean and modern design and visually appealing. The site uses a color scheme that reflects the brand’s personality, and the imagery used on the site is high-quality and eye-catching complementing the clean typography all contribute to the overall look and feel of the site. The high-quality content on the Coca-Cola website is regularly updated with new products and campaigns, ensuring that users have access to the latest information about the brand and its products.
The Coca-Cola website uses a responsive design, which means that the site adjusts to fit the screen size of the device it is being viewed on. This ensures that users have a consistent experience regardless of whether they are using a desktop, tablet, or mobile device.
In a digital-first approach, Coca-cola has integrated AI and chatbots into its digital platform to provide customers with a personalized experience. Chip (the chatbot) on Coca-Cola’s website and mobile app can provide quick and efficient responses to customer inquiries, which helps to improve the overall UX.
For example, customers can use the chatbot to find information about product ingredients, nutritional information, and local availability. The chatbot can also provide recommendations based on the customer’s previous purchases, which enhances the personalization aspect of the UX. Additionally, Coca-Cola’s chatbots can handle customer service inquiries, such as order tracking and returns, freeing up customer service representatives to focus on more complex issues.
In conclusion, the UX of Coca-Cola on both desktop and mobile devices effectively achieves the company’s business objectives by providing customers with a seamless and intuitive user experience. The website’s high-quality images and videos, fast loading times, and responsive design, along with the store locator and ability to purchase products directly from the site, all contribute to a positive user experience and help Coca-Cola reach its target audience.
Now we know why a can of soda is so subordinative to a cold precipitating can of Coke and how they handle their website so well. Are you done with your chips and soda? Because, I still can’t get my head around the fact that the brilliant brains at Coca-Cola named their ChatBot “Chip”.
Coke and Chips? Tell me a better combination. I’ll wait…
-Ps.
