Six principles that the brand needs to be aware of…

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service — from initial intentions through final reflections, from the first usage to help, service, and maintenance. Make them all work together seamlessly.”

— Don Norman, inventor of the term “User Experience.”

In today’s Internet age, the importance of UX design to a brand does not require me to go into details. A good UX design can not only reflect the brand’s aesthetics but also demonstrate how much the brand values its users.

Whether you are an UX designer or the brand that started to think about web design, here are the six most important design principles you should be aware of during your development of customer experiences.