SkinCeuticals- Professional products, Professional website

Xinwei Wang
Marketing in the Age of Digital
3 min readOct 2, 2023
Logo

Digital marketing is important for different skincare brands, but not every brand makes the most of it once they understand its importance. For the product, what makes it successful is professional results and effective marketing. I will show you how SkinCeuticals, which is endorsed by many doctors offline, has become more successful through online marketing.

Customer is king.

When you visit this website, you won’t be greeted with a sign-up discount. Instead, you will be prompted to determine whether you require a customized skin analysis. This is what sets Skinceuticals apart from other brands — a key difference worth noting. This brand aims to help users achieve healthy skin benefits, which is why many individuals purchase their skincare products. It’s not just about discounts, it’s about the end results.

Skinceuticals homepage

After closing the pop-up, you will see that the product categories are divided into five different groups to meet various user needs. Whether you are seeking a gift or looking to care for your skin, you can easily find the perfect product for you.

navigation menu

Although this detail may seem small, it really shows that Skinceuticals cares about its users. This makes it simpler for users to find the right product quickly, improving their user experience. Skinceuticals did a good job by dividing its products into categories based on users’ skin concerns. Although this detail may seem small, it really shows that Skinceuticals cares about its users. From my experience, when I want to buy a skincare item, I think about whether the product is effective and if it could cause allergies. It helps me make the right decision.

Overall, I believe this website provides a superior user experience and demonstrates the brand’s professionalism.

Simple but professional

Skinceutical’s website design is simple with mostly white tones. This may seem like a minor detail, but it helps users stay focused and is better for digital marketing.

product detail

When you hover over the product with your mouse, it will show you the skin type that the product is meant for and provide detailed information. This design allows you to save clicks and enhances the brand’s professional image.

Good online shopping sites are not just created, they are created with many small details. SkinCeuticals is professional in its products and digital marketing.

--

--

Marketing in the Age of Digital
Marketing in the Age of Digital

Published in Marketing in the Age of Digital

thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students

Xinwei Wang
Xinwei Wang