Social Media: a platform to spread the voice digitally.
“Marketing is not about the stuff that you make but about the stories you tell.” -Seth Godin.
In a world where everything is just a click away, social media has hugely impacted everyone’s lives. As a result, we all tend to join this large community simply by connecting to the internet; anyone can voice their opinions from any part of the world.
Ever since the pandemic hit, many businesses have faced a considerable loss. But, on the contrary, digital media, including social media, led the maximum profits and was up and about. Everything transformed digitally from content creation to online selling; things took a turn, and everything has gone multi-media in a blink of an eye. To a greater extent, if the brand doesn’t focus on its impact and placement of social media- it may not compete for the long run.
“For every action, there is an equal and opposite reaction, plus a social media overreaction.”
All channels are growing, but it’s no surprise that TikTok will be the fastest-growing social media channel in 2022. 40% of 3,000 members said they plan to use TikTok in 2022 as part of their social media strategy. However, 90% of all participants use Facebook as part of their social strategy, LinkedIn (89%), Instagram (82%), YouTube (74%), and Twitter (68%) made the top five. Brands target the statistics and focus on the channels where the audience is paying more attention.
Given the stats, a brand called Joe Coffee Company smartly incorporated Facebook in its social media campaign collaborating with Community Voices Heard.
Joe Coffee Company was founded in 2003 as a single specialty coffee shop in Manhattan’s West Village. They are aiming for the vision to brew the highest quality coffees and serve with unsurpassed hospitality. The sense of community, shared responsibility, and resilience behind the coffee’s producer cooperative of all-women growers is what differentiates them from the rest.
Joe Coffee’s goal is to see social networks’ impact on their audience. In this way, they can create regular Facebook posts and support the empowerment of all New Yorkers to ensure racial, social, and economic justice.
“Don’t use social media to impress people; use it to impact people.”- Dave Willis
The idea of the campaign
The purchase of each Rwanda Agasaro, the lastest Single Origin of Joe company, would add $1 from each bag to support their friend’s community organizations to work building power to secure racial, social, and economic justice for all New Yorkers.
In my opinion, it is a brilliant move by the brand. Their partnership with their friends may increase brand awareness and produce more compelling content.
Hear me out…
The preliminary plan for the brand should be to post their content and increase awareness, of course, yes. But, it’s also necessary to keep in mind that these suggestions won’t significantly impact the audience. In today’s world, if you are not supporting any social cause and are not a big believer in making a change, people have fewer chances to remember and engage with you. This strategy can help marketers add a more personal touch to their message. Although, as a result, it will help if you keep them light and exciting with the variety of ways social media provides.
For instance, increasing engagement criteria by adding question tools, creating surveys, and engaging viewers in Q&A sessions may be the most effective way for your audience to connect with you and learn about your business or product.
On the flip side, even though Facebook is on the top, statistically, the trust to use this platform seems to diminish. However, Joe coffee can boost its social media presence on platforms like Instagram, Twitter.
Smell the coffee, my friend. Digitally.
Until next time,
TR
