Social Media, Ashley’s Booster

Why social media matters
Today, on the Internet (or mobile Internet), social media has far surpassed search engines and has become the largest source of traffic. Social media has almost become synonymous with new media. Different social media have a common connotation that allows people to write, share, evaluate, discuss, especially through the mutual communication of websites and technologies to form tools and platforms for sharing opinions, insights, experiences and viewpoints with each other.

One of the application values of social media is to make brand marketing and brand value dissemination more convenient and efficient. At the same time, the carrier of brand value communication on the Internet has more diverse forms and larger capacity. It is no longer boring text. It can have pictures, voices, and videos. In the past, there were long-winded expositions of value, now only a picture is needed to show opinions/facts enough to influence consumers.

With social media, consumers can gather together as a “community”. Enterprises’ understanding of consumers is not a simple consumption action, but a combination of sensibility and rationality driven by external manifestations and internal psychological factors.

In today’s blog, I’m going to analyze how Ashley Homestore, one of the most well-known furniture companies in America, uses social media marketing.

Social media advertising
Ashley Homestore partners with DriveSocialMedia, with the goal of 3 times return on marketing investment while still generating affordable sales. Ashley Homestore hopes to use social media advertising strategies to gain a favorable position in the competitively-incentivized furniture market.

To achieve its ROI goals, Ashley Homestore implementes a 70% discounted value point on nearly every social media ad, while split-testing a wide variety of in-store inventory. In this way, Ashley Homstore is able to over-focus the ad on people who are interested in a particular product. For example, for consumers who are looking for a bedroom set, their ad will mainly feature the bedroom set combination.

To find the perfect audience, Ashley Homestore integrates marketing software with DriveSocialMedia, using its current customer base, as well as artificial intelligence and machine learning, to create a lookalike base of potential customers. This combination of direct and simple messaging with tailored audiences can be expected to deliver a 40.14 times return on investment. This method of advertising on social media is very accurate and effective, and can provide consumers with a good experience.

Use social media to spread positive energy
As a representative of the North American home furnishing industry, Ashley Homestore is not only committed to providing high-quality and comfortable furniture for families around the world, but also continues to give back to the society through various charitable activities and fulfill its social responsibilities.

Exploring individual designs and finding customers’ own style of furniture has always been an important part of Ashley Homestore’s aesthetic philosophy. Therefore, Ashley Homestore held a charity action in the name of “My Furniture Story, I Design”, allowing consumers to transform the warmth in their daily home life into care for the society.

Consumers can participate in interaction through instagram, design and share stories with furniture: consumers use online programs to use building blocks of different colors to draw their own home life memories on mobile phone cases with three different color options. After designing their mobile phone cases, and Ashley Homestore will send the mobile phone case Christmas gift box directly to consumers after uploading the work.

It is of great significance that for every gift box, Ashley Homestore will donate 5 dollars to the charity Children’s Aid Foundation. In addition to the charity collection, there are more lucky gifts including new iPhones to help consumers create deep and happy memories.

Ashley Homestore makes good use of social media to interact with consumers. While achieving profit goals, it can also use its own influence to give back to the community and establish a good brand image.