Social Media Marketing: The Basics

People are always on their phones; and that may not be the worst thing, especially for marketers. Part of the reason, I believe, is because this one, easy-to-use, multipurpose device provides a platform for marketers to advertise to consumers easily.

What is social media marketing? How can you, as a brand, use it to better learn about and advertise to your consumer?

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Anisha Noronha
Marketing in the Age of Digital

She/Her | Graduate student at New York University learning to market through intersectionality and inclusivity