Social Media Marketing — Why It Is Important for A brand?

Xingyu Jiang
Marketing in the Age of Digital
2 min readApr 4, 2021

Social media has penetrated every aspect of our daily lives and changed the way of how we live. We get news from it, connect with friends through it, or buying products from it. Social media is everywhere. It’s so powerful that you can reach a large number of people within seconds. These features also provide a great way for brands to advertising products digitally.

Why social media will be mainstream for digital marketing?
There’s research found that “As of January 2021 there were 4.66 billion active internet users worldwide which are 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices.” With this huge number of online users, marketers cannot miss this chance to reach the maximum number of potential buyers. However, in order to achieve your potential audience, there are the following 5 important aspects you should know first.

As you can see from these aspects, social media is a powerful platform.

In the digital era, a brand needs to use this opportunity. Knowing social media well, using it wisely, and maximizing benefits via these tools.

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