Some knowledge that will help you

Kaida Qiu
Marketing in the Age of Digital
2 min readApr 16, 2021
Photo by Carlos Muza on Unsplash

Now in April 2021, I believe many people have been vaccinated. But with the advent of vaccines, many people have relaxed their minds and chose to go out. This has led to the fact that the number of new cases has not been effectively reduced. Soon be free to go out, we need a little more over time and to ensure that all vaccinations. In this case, most of the business activities will still be conducted online. Below are some of my recommendations regarding digital marketing strategies.

1.Optimize the company’s data display

Find out where customers might find you, such as on Google, on the map, on yelp. So that people can find your business more easily. Ensure that the company can be easily found in the eyes of customers. Continuously optimize and reflect the current state; your business communicates your brand message during this time.

2.Strengthen the connection with consumers

During the epidemic, the company’s online communication with customers has greatly improved. Therefore, it is necessary to enhance the experience of online communication, such as hiring more customer services, so that customers’ problems can be timely feedback.

3.Social Media Display

As more people use the Internet to spend time during the epidemic, the company has increased its exposure to social media, which is undoubtedly a simple and effective marketing method. And you can use the message function of social media to reply to consumers actively and further strengthen the connection between the brand and the customer. And now, many software links to shopping pages to optimize the shopping experience on social media.

4.Don’t ignore the mobile market

The mobile terminal now occupies a large amount of market share, both in search and device usage time. So when you ignore the mobile market, you will lose a lot of consumers. Therefore, it is necessary to optimize the brand’s website or software on the mobile terminal.

5.Understand the needs of customers

This is also the most important point. The needs of customers are different in different periods. Market research is very important, how to sell your products in an effective time. Do the right thing at the right time.

I hope everyone can stay safe and get through this epidemic together.

Kaida,

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