Spreading Kindness and Empathy: The Storytelling of Rare Beauty’s “Your Words Matter” Campaign
Who doesn’t know Selena Gomez? The multi-talented actress, singer, and the visionary behind Rare Beauty has made a name for herself in the industry.
Beyond her successful career in the entertainment industry, her journey revolves in embracing the message of kindness and empathy. As the founder of Rare Beauty, she believes that the way we speak to ourselves and others can influence our mental well-being. She herself has been open about her personal struggles with mental health and wanted to create a brand that encourages people to embrace and be comfortable with their own uniqueness.
Brand Story of Rare Beauty
Rare Beauty, founded in 2020 by actress and singer Selena Gomez, is not just a makeup brand. It is a celebration of uniqueness, inclusivity, and the power of embracing our true selves. Through its products and campaigns, Rare Beauty tries to promote the belief that everyone is rare in their own way by embracing their spark of self-confidence and kindness. Through the Rare Impact Fund Foundation, Rare Beauty is committed to raising millions of dollars to support mental health services.
About the “Your Words Matter” Campaign
The essence of the “Your Words Matter” campaign promotes that negative self-talk and hurtful words can harm self-esteem and mental health. Through Rare Impact, this campaign is one of their initiatives to raise awareness about the impact of words to promote kindness and empathy. This campaign aimed to inspire and offer guidance on how to share and how to respond when talking about mental health.
This campaign reminds me that we are not alone in our struggles and no one should have to go through their struggles alone. Rare Beauty believes that we as humans should be there for others especially when we are talking about mental health. The power of using person-centered words could make a positive impact on someone’s life by changing the way we talk about mental health. This campaign makes me realize that by using words that highlight strengths and resilience, we can help break down stigma and stereotypes. This simple change in choosing words in the way we talk greatly impacts humanizing people with mental health struggles and reminds us to treat them with empathy.
Brand Storytelling in the Digital Era
In this era, all brands face challenges in telling a brand story using digital channels and being consistent, including Rare Beauty. However, they successfully utilize the power of social media and digital channels to share their brand story effectively. Rare Beauty has successfully maintained their brand storytelling across digital channels consistently. They ensure consistent messaging by crafting brand stories that are aligned with their brand values.
Rare Beauty also actively engages with their audiences through social media platforms by fostering two-way communication. They effectively capture the audience’s attention by adapting their storytelling approach to suit each platform with visually engaging content on Instagram, Twitter, and their website. Through digital storytelling, Rare Beauty continues to empower and remind individuals to use kind words.
This campaign helped me realize how to be a good friend to others, it taught me how to actually listen and acknowledge other’s feelings without sugarcoating them. This campaign encourages open conversations about mental health and breaking down the barriers of shame.
So, let’s embrace our uniqueness, uplift one another, and make a positive difference with kindness!
