Starbucks: Every Name’s a Story
“Starbucks welcomes you, whoever you are and whomever you want to be.”
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world’s largest coffeehouse chain.
In addition to drinks and food, many stores carry Starbucks’ official merchandise, such as mugs, tumblers, scoops, and coffee presses. There are also several select “Starbucks Evenings” locations that offer beer, wine, and appetizers. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are sold at grocery stores in the United States and other countries.
Starbucks have always aspired to be a different kind of company, which are driven by their mission — to inspire and nurture the human spirit; one person, one cup and one neighborhood at a time.
Content
This video uses digital channels to tell a brand story to its customers. Taking a customer’s name, writing it on a cup and calling it out makes me feel the warm welcome from Starbucks. It pulls me in since it creates a moment of connection between the customers and Starbucks’ baristas, which is part of the Starbucks Experience.
Brand Story
Since the beginnings, Starbucks has been a values-led company and we continue to work towards creating a warm and inclusive Third Place. In this video, Starbucks is trying to create a place where members of the community can gather, feel welcomed and experience a deep sense of connection. Also Starbucks bring their mission to life by creating an equitable, diverse and inclusive culture in the communities.
Shareable Content for Everyone
This #whatsyourname campaign celebrates this signature act and the significance it can have for some transgender and gender diverse people as they use their new name in public. But it is also for other individuals who want to find a safe space to try out their new names when transitioning. The Starbucks has successfully created a safe and warm place for all the people who want to be recognised as who they are.
Just as Starbucks said: “Starbucks welcomes you, whoever you are and whomever you want to be”.
