STOP to marketing your products by running the TikTok ads!

mata chan 馬它
Marketing in the Age of Digital
2 min readApr 16, 2023

When I started my career in the marketing and campaign industry, most of my work was consistently executing ads on social media, researching for influencers to collaborate with, and endlessly creating content.

However, as time passes, people don’t believe what they see on the internet anymore because they are always filled with paid media.

At this moment, I learned a new marketing strategy called SEO, search engine optimization, which can bring traffic to brands, build trust & credibility, and understand the consumer’s voice. What’s important is the cost is cheap. (Is it possible?)

Today, let me talk more about SEO and why we should focus more on it.

Although we can’t see the performance in s short time by doing SEO, it’s still a strategy that brands should spend effort on. Customers believe what they see when searching for products by themselves, and it must be more helpful than we force them to see amounts of video ads.

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mata chan 馬它
Marketing in the Age of Digital

A biomedical engineering student and now a product marketing freelance and content creator in New York. Love and share any marketing experience here!