Survival During a Pandemic-Marriott
The Pandemic is nearing its end, and the number of confirmed cases is declining every day. However, many reasons have caused the hotel industry to face a significant impact in the past two years — safety, price, and expiry of points and coupons due to inconvenience — a hotel company has to make many changes and preferential policies to retain customers.
The Traditional Q1
In the face of this challenging time, Marriott Group has put forward many excellent preferential policies so that consumers can not miss them during the epidemic. As a previous Q1 event, Marriott has brought some sincerity. The main content of this Q1 is: reward 1,000 points per night for staying, and there are two room nights, and there is no ceiling.
As a Q1 event in the first half of each year, he finally came late. Marriott released the Q1 event in 2022 on its website, app, and WeChat official account. Marriott has not disappointed consumers as the world’s №1 hotel group. This has to be an extraordinary event for longtime Marriott members. The three Q series events each year have firmly captured long-term members and increased the loyalty of these customers to Marriott.
BreakAway Program
Marriott has launched a special promotion for employees of partner companies to attract more new consumers. Encourage these customers to prioritize Marriott for their vacation needs.
If nothing else, this is the best answer sheet for a campaign. Psychologically, this makes employees proud of the business they work for. At the same time, many travelers who choose Expedia and Ortiz to book hotels when they travel will choose Marriott. Who doesn’t want better service at a lower price?
Eat, Earn, Enjoy
Marriott Group and Qantas have reached a strategic agreement to earn extra double or quadruple mileage accrual, complimentary breakfast, and hotel vouchers when booking Marriott hotels through its website. Marriott Group and Qantas have reached a strategic agreement to earn extra double or quadruple mileage accrual, complimentary breakfast, and hotel vouchers when booking Marriott hotels through its website.
As Qantas is a member of Oneworld, this event will undoubtedly bring better benefits to Qantas. But this activity still has its limitations. From my point of view, I think it may be better to choose a common development strategy with an airline alliance. In this way, consumers will have more choices when making travel plans, forming a better win-win situation.
Eat, Drink and More
As the world’s largest hotel group, its properties span every aspect of us. This campaign may be closer to our lives. Depending on the membership level, different discounts and points will be bounced when dining in selected restaurants in the Asia-Pacific region.
This is undoubtedly a helpless move in 2022 when travel is restricted. Perhaps going to taste the food of various countries is the best choice for consumers to travel without barriers. This activity is two-way and helps its members to use or accumulate points. This is also the most simple help provided by Marriott to consumers.
