Homepage
Open in app
Marketing in the Age of Digital
Sign in
Get started
Tagged in
Social Media Crisis
Marketing in the Age of Digital
thoughts and reflections on digital-first marketing from NYUSPS Integrated Marketing Grad Students
More information
Followers
531
More, on Medium
Social Media Crisis
SHIYU LIN
in
Marketing in the Age of Digital
Apr 15
How The North Face quickly solved its social media crisis with a helicopter?
Read more…
14
Enchong Xie
in
Marketing in the Age of Digital
Apr 1
Target in Turmoil: Navigating Pride, Backlash, and the Quest for Genuine Support
Read more…
3
Yuxin
in
Marketing in the Age of Digital
Apr 1
A Lesson in Crisis Management — Bioré’s mistake on social media
Read more…
4
Ziyi Ren
in
Marketing in the Age of Digital
Mar 30
Cornered by Controversy: Did Target Truly Succumb to Anti-LGBTQ Forces?
Read more…
3
Xiangning Chen
in
Marketing in the Age of Digital
Apr 1
Chipotle, Do Better Next Time.
Read more…
7
Annisa Ardiani
in
Marketing in the Age of Digital
Apr 1
Zara’s Insensitive Campaign Has Put Them Into Crisis
A Social Media Crisis Study Case of Zara’s…
Read more…
18
SHUYU LI
in
Marketing in the Age of Digital
Mar 30
Disconnected: Customers lost signals, AT&T lost customers, and here’s why
Read more…
15
Yubin Ma
in
Marketing in the Age of Digital
Nov 6, 2023
Colorful Crisis: How M&M’s Cleared the Social Media Storm
Read more…
Gillian Setiawan
in
Marketing in the Age of Digital
Apr 3, 2023
A Fall from Grace: How Duolingo Mishandled Its Social Media Crisis
Read more…
65
2 responses
Soumya Gupta
in
Marketing in the Age of Digital
Apr 3, 2023
What NOT to do if you get boycotted on social media: A step-by-step guide.
Read more…
3