Taking a bite of the Big Apple

Hello and welcome to my blog!

My name is Peggy and I’m excited to welcome you to my little corner of the world where I’ll be sharing my journey, insights, and learnings as a Integrated Marketing graduate student at NYU.

From Bangkok to Hong Kong

I was born and raised in the vibrant city of Bangkok, Thailand where my early years were filled with the country’s rich culture, bustling streets, and amazing food. As an only child in a Hong Kong/Thai family growing up in such a dynamic environment and speaking four languages, I developed a deep appreciation for cultural diversity, independence, and the need to create, do, and think on my own.

After 18 years in Bangkok, I decided to leave home to pursue my undergraduate studies in Hong Kong. This move allowed me to connect with my cultural heritage and learn to be truly independent. Hong Kong’s fast-paced lifestyle and its intersection of Eastern and Western cultures created a melting pot of diverse personalities and experiences, perfect for someone as curious as I am.

After my undergraduate degree, I joined a knowledge on-demand company with offices around the world. This opportunity allowed me to continue my journey of making friends around the globe. I spent 3.5 amazing years at the company, managing a team of four talented individuals who I now call my good friends.

The dream team that I managed at my former company, taken at a company event

The Big Apple Adventure

Fast forward 7 years and it was time for next adventure. I’ve visited New York only once, but I decided to bite into the Big Apple and move here!

Now I’m here, pursuing my master’s degree at NYU and living in the heart of Manhattan. I’ve heard people say New York City is a marketer’s dream — a place where creativity knows no bounds and every corner is a source of inspiration. Studying at NYU has provided me with a blend of theoretical knowledge and practical experience to dive into the world of marketing.

Exploring NYC in the summer and discovering different neighborhoods — Hell’s Kitchen & West Village

Snapped this photo right outside the NYU campus after class as I made my way home through the sunset

Why Marketing?

For me, Marketing is the perfect blend of art and science. It’s all about understanding human and consumer behavior, crafting compelling narratives, telling stories, and using data to drive business decisions. The unlimited potential is what excites me most whether it’s analyzing data to predict trends or creating campaigns that resonate with audiences, I hope to make my mark in this field.

What You’ll Find Here

In this blog, I aim to share everything I‘m learning — from the latest trends in digital marketing to insights from my coursework and projects at NYU. I’ll discuss relevant topics such as the power of influencer marketing, the intricacies of consumer behavior, and practical tips for aspiring marketers (myself included!). My goal is to provide valuable content that not only informs but also inspires.

Join Me on This Journey

I believe that the best learning happens through conversations and connections. I hope you, future marketers, will join me on this journey — share your thoughts, engage in discussions, and learn from each other. Together, we can navigate this fascinating world of Marketing and strive for excellence.

Best,

Peggy