Tata Motors-Celebrating Goodness
No matter how difficult the path gets, Almighty always shows the right way to everyone.
Today I would like to share with you a heartwarming advertisement about an important festival, an unexpected situation, and a happy ending.
What is Ramadan Kareem?
Ramadan Kareem is an essential festival in Muslim cultures around the world, which generally lasts for a month and is associated with fasting during this time. During Ramadan Kareem, people are encouraged to be generous to those in need of help and compassion through spiritual reflection and self-improvement.
2020 has been a tough year, until today. Tata Motors pays tribute to all those who worked during the epidemic. These workers and engineers successfully helped Tata to operate during the epidemic. On this special occasion, Tata Motors has created a heartwarming advertisement for all the staff and engineers as well as the audience.
What is it About?
On this day of the end of fast, a long-distance bus carrying employees of different cultural backgrounds passes through a deserted area. One of them noticed a car with the hood up on the side of the road and an impatient Arab man on the phone nearby. Apparently, this man’s car broke down and he was calling for help.
The kind employee came out to help the Arab man fix his car, but unfortunately, even the best engineer couldn’t fix his car. At this point one of the employees suggested that the Arab men go with them, he pointed to the Tata bus and said: “Sir, this is your vehicle too, so you won’t miss today’s fast-breaking dinner.” The man took the advice and got into the car full of employees from different cultures.
After the Arab man returned to his home, he invited all the employees on board to have dinner with his family. Because this man knows that this is the last day of the festival, he has received the help of a group of strangers, so he should also be grateful in return for these warm-hearted people.
Why I’m Sharing This With You?
The reason I want to share this video with you is that this commercial has a profound meaning, and also makes me understand the importance of Ramadan Kareem to the Muslim community. I also feel that the brand is giving back to its employees-this advertisement is in line with Tata Motors’s values. When their spirit is passed on to the audience, the audience will also connect with Tata Motors from an emotional point of view. In the meantime, it also brings greater awareness to the company. People helping each other can bring happiness to others, and it’s important that a good advertisement is the image of a company.
The beginning of this story made me curious. Everyone on the bus was waiting to go home and reunite with their families, but they chose to stop and help a stranger. Wouldn’t these employees want to go home early? Of course, they do, but they understand that even if the fast-breaking dinner is tonight, today is still the day to help others. This advertisement tells a story that immerses me in it and made me ponder whether I would make the same decisions as these employees on such occasions and important festivals.
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Originally published at Medium@Aubrey Wang on September 25, 2021.
