The 5 Most Important Things A Company Need To Tell During The COVID-19.

With the social distancing measures of the COVID-19 pandemic, most companies have lost the opportunity and ability to contact customers face to face. At this time, we need to keep in touch with customers and ensure audience participation in the digital world, even if they are self-isolated or avoid public places. But, before creating a digital marketing strategy, there are five most important things that potential customers need to know.

1. Let customers know the preventive measures for the spread of the COVID-19 pandemic.

Send email to customers and post signs in the store to ensure that customers feel that the company is doing everything possible to protect their health when they visit the store. Also, share any increased cleaning, disinfection, and hygiene agreements that the company is complying with, and let customers know that the company is self-isolating any employees who may have symptoms.

2. Inform customers that our business has changed.

During the pandemic, a very important thing to do is to inform customers that the normal operation of the company has changed. The company needs to timely use websites and social media channels to inform customers about changes in the company’s business. For example, change the company’s opening time, whether the company’s delivery time is affected, and so on.

3. Transform the brand authority and brand media image into reliable and true information to educate the public.

During the pandemic, consumers have high expectations for the brand and its partners. For example, the brand cooperates and supports the government, non-profit relief organizations, and charities. Then the brand will get a higher degree of trust. At the same time, we expect customers to trust us and help them through this crisis. For example, the Dove brand of Unilever released a video on social media showing the correct handwashing technology to help curb the spread of the COVID-19 pandemic. Meanwhile, Unilever’s parent company announced that it would donate $120 million of products, including 200,000 masks, to local hospitals of New Jersey to help ensure the safety of medical staff. Although trust has always been important to consumers, consumers’ willingness to patronize trusted brands has increased significantly in times of crisis. 60% of consumers said they found themselves turning to absolutely trusted brands and brands that successfully cultivated strong consumer brand relations before the crisis.

4. Tell customers that we have been active in social media.

During the COVID-19, corporate customers will check social media platforms more frequently to get the latest updates of the virus or spend time in isolation at home. Therefore, it is helpful for companies to post specifically against viruses, or to try to provide relaxed and positive content to help people get rid of panic and increase the frequency of posting to ensure that the company appears in their news headlines.

5. Let customers know about the humanization of the company.

Let consumers know that our company understands the current severe social environment and is not only concerned about making profits in this difficult period. Sympathize with the COVID-19 patients and explain your steps to help customers, employees, and other stakeholders. For example, many restaurants are redeploying employees to deliver food rather than layoffs. Sugarfish, a sushi chain restaurant in New York and Los Angeles, told customers that it would reassign all front desk staff to carry out personalized delivery instead of outsourcing delivery services.

We need to deal with this crisis with compassion and empathy, establish long-term friendly relations with customers, and help ensure that they maintain contact with the company in the future.