The Big Style Sale, The Big Opportunity To Save Your Money
A few weeks ago Walmart's online marketplace had a new partner that was Shopify， This is undoubtedly a threat to its main competitor, Amazon. However, shortly after this thing happened, Amazon launched Amazon Summer Sale (The Big Style Sale), the largest fashion sale to date. This plan focuses on a large discount on summer fashion, including apparel, accessories, watches, etc. These items can be discounted up to 80% off.
Amazon promotes this summer fashions through online web platforms and Youtube. They attract customers by posting some well-known brands and hot products while giving great discounts. This is a good opportunity for some people who want to add wardrobes with some new accessories. In addition, because of the impact of COVID-19, people have been quarantined at home for a long time. Amazon’s Big Style Sale gives people the opportunity to have an “amusement” at home. For customers, The Big Style Sale not only allows them to shop easily but also saves a lot of money.
As a marketer, I think Amazon Summer Sale is a very clever campaign. It can not only effectively compete with Wal-Mart but also generate or increase online sales. Amazon released some attractive discounts on their official website and YouTube through content marketing. For people who are quarantined at home in outbreaks, Amazon successfully attracted people’s attention and generated potential customers. In addition, this event contains a wide range of brand items, which allows most people able to buy their own satisfactory products. To some extent, it has successfully increased brand awareness or credibility.
Reference article: Lindenmuth, K. (2020, June 27). The Amazon Summer Sale Is Like Prime Day for Fashion: Shop Lacoste, Kate Spade, Adidas, and more. Retrieved from https://www.kvue.com/article/entertainment/entertainment-tonight/the-amazon-fashion-summer-sale-everything-we-know-so-far/603-cfb3fe78-0b28-4bef-a50b-91e8e5b223ad
