The BOXT Lifestyle: Elevating Your Wine Game
When I asked a friend around me what the best boxed wine was, he said it was BOXT Wine.
BOXT Wine’s main goal is to offer premium wines in a sustainable and convenient way that appeals to young eco-conscious consumers. They embody an environment-first ethos at the forefront of refillable packaging. The boxes are made of gorgeous 100% compostable and refillable wood, and each shipment of wine comes in an eco-friendly tote bag. The brand aims to make boxed wines more mainstream and remove any negative associations with lower quality boxed wines.
In addition to wanting their target customers to want to buy the product online and in-store, share their purchase experience on social media, spread the word by word of mouth and share the product and get others to take action with them, they also wanted to gradually change the way their target customers think. They get their target customers to change their thinking patterns and build healthier lifestyles and values by doing things that are socially responsible.
The biggest highlight of their brand is the eco-friendly focus on irrigable packaging. But I have to say, after reading the introduction of their wine, I even think wine is also very special.
- No Additives
- Zero Grams Of Sugar Per Serving
- Vegan + Keto Friendly
- Handcrafted At Our Winery In Napa
BOOK CLUB IN A BOXT
It represents incredible value and is a very smart strategy!
One of my favorite marketing campaigns it has created is the “BOOK CLUB IN A BOXT” campaign, where they created a book club for those who want to relax at home.
Each month members can enjoy a glass of wine and a good book. The hot new book will be personally delivered to their doorstep. Also, members can access an online forum where they can have virtual book club discussions or organize face-to-face meetings.
It’s really a very fun, flexible and enjoyable way to do things! I like it very much! It’s a blast to have two hobbies, wine and books, collide!
BOXT Wine will inevitably also use various digital marketing strategies to encourage its target audience to take action. By working with social media influencers and bloggers, being active on social media like Instagram and Facebook, and doing content marketing by creating digital content, BOXT Wine uses a variety of digital marketing tactics to encourage its target audience to take action.
An Instagram account “@vintagebooksandwine” has been set up specifically for this campaign.
This account already has about 11,000 followers. Members can really get involved in a lot of activities related to healthy lifestyles and find an organization to belong to!
Today, BOXT Wine has a growing social media following and positive customer reviews. Not only has the company’s focus on sustainability resonated with eco-conscious consumers, but campaigns like this book reading campaign have helped Boxt build a brand perception of a healthy lifestyle. BOXT Wine has become a popular choice. I think what they are doing is really great. It’s providing extraordinary value to the world!
