The Door To A Smooth Digital Cogwheel

Nainika Patwari
Marketing in the Age of Digital
1 min readApr 17, 2022

Have you had enough just yet? Climate change, consumer behaviour shifts, the pandemic and now continued supply chain issues? If one is to plan ahead, how do you do it?

As the world embraces change and adaptability in its various environments, there remain a few aspects that people are grappling with. Planning ahead has always been something that is glorified, a habit that is supposed to enable you with an advantage of productivity and efficiency, one that ‘good organisers’ have under their belt. So when a plan backfires miserably due to reasons outside of your control, is foresight still a beneficial practice? I vote yes!

So the next time you’re thinking of revamping a campaign, be sure to think ahead. Problem-solving could easily be a top skill for the decade, and these tips will aid you in formulating plans that will stay relevant and versatile. Until then, let’s toast to change!

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” — Charles Darwin.

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Nainika Patwari
Marketing in the Age of Digital

Freelance author, part-time photography enthusiast and full-time learner. Let’s live a little!