The future of Restoration Hardware-AR & VR

yk tian
Marketing in the Age of Digital
2 min readJul 5, 2021
vilmate.com

For the hot home furnishing market, there are a lot of developers timely adjust sales strategy, keep up with the trend of The Times. Furniture companies directly add AR technology to furniture APPs, allowing users to map virtual furniture to the real environment online with mobile phone cameras. It can not only meet users’ online ordering requirements but also enable customers to buy offline without going out of the house.

Relying on AR function, users can design their own space more conveniently. Using the phone’s camera to gather information about the environment, virtual furniture can be placed in the environment displayed on the screen to see the “real” effect. In addition, it can be adjusted at any time according to users’ preferences, which is very close to users’ needs.

http://www.spatialdesign.info/blog/tutorials/vr/

Virtual reality technology uses the computer to create a virtual space, the use of virtual reality glasses can fully immerse users in a virtual synthetic environment, unable to see the real

Consumers want to be able to freely browse products, exchange products, take products out, and buy what they like. Consumers try out furniture in their rooms, and if it doesn’t work, it’s painful to return it. That’s why Restoration Hardware, the furniture retailer, has invested heavily in capturing the imagination with its extensive and elaborate showrooms. Now, Restoration Hardware has partnered with Modsy to allow users to design their own furniture in Modsy.

In the future, the glasses or contact lenses we wear will change the way we shop again, etc. In the future, we will no longer need physical objects such as computers or mobile phones. Instead, we will create suspended screens and 3D interfaces by projecting the effects of screens into our eyes.

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