The Genius of Paris Hilton’s Honeymoon

Xin Zhong
Marketing in the Age of Digital
3 min readMar 6, 2022

your girl is beautiful and smart. what do you think?

Cover of the first episode of “My Dream Honeymoon” on Youtube.

After catching up with the whole series of “My Dream Honeymoon” on Paris’s YouTube channel, I felt truly amazed. The series is a guide to the socialite’s seven-week stays at the couple’s favorite exclusive resorts. The star power of Paris Hilton generated a decent number of views on each episode which considers a very successful marketing campaign.

The newly married couple grabbed so much attention because Paris is finally getting married. The couple, who got engaged in February after a romantic beachside proposal, started dating in November 2019 after being reconnected through friends.

“We just had this incredible chemistry,” Hilton told PEOPLE in 2020. “We had our first date and haven’t spent a night apart since. It’s pretty amazing.”

Continued Hilton: “Before, I don’t think I was ready for a good relationship. If you don’t know yourself fully, you can’t let someone else in. I feel so grateful to have found the perfect match. And this feels like it was always meant to happen. I feel like this is meant to be.”

screenshot from Paris’s Instagram. A teaser for “My Dream Honeymoon”.

If anyone enjoyed a 7-week honeymoon at some of the world’s most luxurious resorts and posted all the exquisite details on Instagram, it would be Paris Hilton. “No one knows more about travel than you.” Hilton’s former fiancé and her current husband, Carter Reum, told a celebrity on the balcony of Anguilla’s Zemi Beach House Resort. The couple stayed in Conrad Nui Resort in Bora Bora, Moskito Island, Zemi Beach House in Anguilla, The Biltmore in London, and Waldorf Astoria in the Maldives. These hotels and resorts are all under her family’s name. From Bora to London, the couple relaxed in elegant accommodation while participating in luxurious post-wedding activities.

Their luxurious lifestyle and the exquisite tastes in everything made the whole world want to live like them. Each episode features a Hilton hotel they are going to live in, and Paris will take a tour of the hotel and introduce it to her followers. She also participated in a lot of fun activities in each hotel which allow her followers to know more about the place. The Hilton hotel used Paris Hilton’s social media platform to advertise, and it works. Her celebrity fame added more value to the hotel and more of her fans will want to come and visit the places Paris stayed in. This is a great example of celebrity endorsement which connects the star, the product, and us together. Another reason why I consider this as a successful marketing campaign is because the content is for her honeymoon which made sense for her fans. She was not promoting the hotels in an obvious or an aggressive way which might backfire and hurt her brand image in the future. But instead, she used her Honeymoon as an “excuse”. Fans might think she was casually sharing her life with the world, but in fact, she is promoting hotels for her family business. The concept of this collaboration with Paris and the hotels is genius and effortless. I truly adore this woman, even collecting coins for her and her family during her honeymoon. Such a queen.

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Xin Zhong
Marketing in the Age of Digital

Dreamer, Fashion Enthusiast, Thrifter, Fashion PR Brainstormer, Potter, Animal Lover, NYU Grad Student