The Girl Behind the Blog

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” ~Ralph Waldo Emerson

So who am I?

Hello! Welcome to my journey to the world of blogging. I’m Suhasini, a curious, overzealous 22-year old constantly looking to find new challenges in new cities. I am currently in New York doing a Masters in Integrated Marketing at NYU.

I grew up in New Delhi, India where I completed my Bachelor’s Degree in Fashion & Lifestyle Management. Fashion just comes naturally to me as I have grown up seeing my mother run her fashion clothing business and had always dreamed of having my own one day. I knew, without a shadow of a doubt, that this is what I wanted to do. Studying fashion in the early days helped me in a multitude of ways- I was able to gain knowledge on a wide range of business and management concepts with a focus on fashion, lifestyle, and luxury products. But… I did not feel fulfilled. I knew what my passion is and what I wanted to pursue, then what was still missing?

I thought I knew what I wanted to do- until I didn’t.

After graduating, I was at a major crossroad and felt somewhat stagnant.

I continued to study fashion, but this time in a different city-Milan. Living in Italy enabled me to delve deeper into the world of fashion and experience it in real-time.

But my internships with big fashion houses made me realize that there is much more to this industry than what meets the eye. As I connected the dots, I found myself gravitating more towards the marketing aspect. I learned through experience that for any business to succeed in today’s competitive business environment, it must lay strong emphasis on planned marketing and invest strategically in product awareness, advertising, and digital marketing. Something I had overlooked in the past. Fast forward a year, here I am studying Marketing at the epicenter of all marketing and business activities of the world!

Marketing gives me meaning and purpose and a sense of empowerment. Unique marketing strategies and brand promotion techniques pique me, and I look forward to unfolding this new chapter in my life and seeing what it entails.

What to expect from this blog

Growing up, I was shy and often ignored because I did not have a voice or opinion of my own. So when I found out that I was supposed to start a blog for my class, I was uncomfortable but also excited about this new challenge. It was an opportunity to venture into uncharted territory and make myself heard, isn’t that what living in New York is all about? This city has taught me so much in such a small amount of time. My worldview on education has broadened, my vision for my future has altered and I have encountered some of the most exceptional and dynamic people along the way.

I am eager to continue learning and not being afraid of failure. I look forward to taking you on this journey of mine where we will explore together the ins and outs of digital marketing and reimagine it in this new normal. If this resonates, then stay tuned!