The Most Expensive Event?Or the Best Marketing?
The F1 2022 Bahrain Grand Prix finally came to an end on March 20. Ferrari took first and second place. Zhou Guanyu, a Chinese driver who participated for the first time, won a tenth place and won the points on behalf of the Alfa Romeo team.
Scuderia Ferrari has not won a single race in the 2020–2021 season, and this victory marks the rebirth of the Scuderia Ferrari has not won a single race in the 2020–2021 season. This victory marks the revival of the Ferrari team. The success undoubtedly increases the brand effect of Ferrari. The red color of the logo on the body means victory.
As Ferrari’s №2 team, Alfa Romeo has also achieved good results. After introducing two drivers, Valtteri Bottas and Guanyu Zhou, they also performed well in the first race, winning the sixth and tenth.
Ferrari and Alfa Romeo belong to the Fiat Group simultaneously, and the victory in this competition undoubtedly attracted a lot of attention to the brand. Proving yourself in the world’s top car events symbolizes the world’s leading car craftsmanship and design.
Being the first F1 driver in China also increases the Chinese market’s in-depth understanding of the brands under the Fiat Group. As one of the markets with the most significant development potential, China is undoubtedly a success for the fiat group. Like Yao Ming’s influence in the NBA back then, its commercial value is limitless.
At the same time, Alfa Romeo released a limited-edition Alfa Romeo Giulia Guadrifoglio in China and a track version of the GTAm model. Alfa Romeo has always been a tepid brand in the Chinese market. The addition of Zhou Guanyu this time and his achievements in F1 events will increase the brand’s exposure and allow more car enthusiasts to choose Alfa Romeo
China is a big market, and that is an excellent move for Fiat Group. The operation of its fleet has allowed Alfa Romeo, which once represented cheap cars in China, to regain its position as a luxury brand. Unlike other luxury brands, Alfa Romeo stands for sport and extreme handling. Alfa Romeo can still bring us excellent and mechanism gasoline performance cars in today’s increasingly stringent emission regulations. This undoubtedly increased the brand effect and gave a better brand impression to the Chinese market.
