The Personalized Revolution: How Amplify Redefines Snacking with SKINNYPOP Popcorn

Amplify Snack Brands’ use of personalization in SKINNYPOP Popcorn marketing has completely changed the snacking scene. This article examines how the brand’s tailored strategy has drawn in health-conscious customers and shaped their preferences and choices within the cutthroat snack market.

How Amplify Uses Personalization

Amplify Snack Brands utilizes personalization to showcase their SKINNYPOP popcorn, which integrates nutritionally sound ingredients and targets a specific customer segment. Using the phrase “Popcorn Doesn’t Count” as a strategy to personalize SKINNYPOP popcorn and stresses that the snack is “better-for-you.”

What intrigued you about the Brand?

I was intrigued by the Amplify Snack Brands, SKINNYPOP Popcorn, prepared using 100% whole grains and no GMO product and available to health-conscious consumers in variants such as Cheddar & Sour, BBQ, and sea salt. Furthermore, SKINNYPOP Popcorn is certified gluten free, making this product suitable for anyone who wants to snack healthier. Most health-conscious consumers stay off snacks, but Skinny Pop Popcorn is recommended for consumers who intend to eat several times a day.

The Influence of Personalization on Marketing Amplify’s SKINNYPOP Popcorn

Amplify Skinny Pop Popcorn

Source: https://www.youtube.com/watch?v=VhbSaY8NhQk

Personalization helped achieve the marketing objective because there is a growing trend of consumers wanting to snack several times a day. Introducing the packed “Skinny Pop Popcorn,” showcasing how everything is in moderation except for popcorn, which consumers enjoy endlessly.

Justifying If the Trend Will Fade or Stay

The trend is here to stay. Snacking several times a day or week will continue because it offers taste, nutritional value, and convenience. Millennials are leading the way in snacking behavior by launching better-for-you products from a niche and promoting them to the mainstream. For example, 89% of millennials eat better-for-you snacks” at least once a week (Amplify Snack Brands and The Center for Generational Kinetics, 2017). Therefore, the trend will stay because of the nutritious benefits and convenience to consumers.

The use of customisation by Amplify Snack Brands has helped SKINNYPOP Popcorn rise to a highly sought-after position in the snacking market. By conforming to health-conscious consumers’ demands and anticipating the trend toward customized, nutrient-dense snack options, the brand has solidified its place in a changing industry. Future snacking will be redefined by the tailored revolution sparked by companies like Amplify, as consumer behaviors continue to value convenience and wellbeing.

Infogrphic:

Amplify Snack Brands and The Center for Generational Kinetics. (2017, April). Better-For-You

Snacks: The new snacking reality. Retrieved

from https://amplifysnackbrands.com/documents/Amplify-2017-Snack-Study.PDF