The Rising of Mobile Payment
Mobile Payment is a Trend
With the advanced technology and the growing popularity of mobile devices, there are more and more opportunities for marketers to take advantage of it. As mobile wallets become one of the fastest-growing trends concerning the future of mobile payment technology, marketers should definitely keep an eye on ways of doing marketing on it.
Wechat, Alipay, Line, and More to Come!
Mobile payment is one of the most popular technology nowadays. There are growing users expected to reach $500 billion by 2020. It has been proved successful in China with platforms like WeChat and Alipay as well as in countries like Japan, Korea, and Taiwan that uses LINE pay. For marketers, there’s no doubt that this is a great chance to design a creative digital campaign. The U.S. companies haven’t entered the game yet, so I expect digital marketing in mobile payment ads to be a really promising market place.
A New Way to Reach Your Customers
With mobile payment, people no longer need to bring their wallet when they are out. It’s super convenient and time-saving. China is the leader in this technology. People get to purchase nearly everything through Wechat. And that’s why this is definitely a channel that marketers have to learn about. By building a great user experience online through the phones, customers can get to the landing page in seconds and it benefits companies by gaining their customer’s data and enhance customer retention.
For digital marketers, we should figure out new ideas and insights on how to motivate customers to use mobile wallets and which kind of digital ads would most motivate them to click on. With the growing popularity of communication apps, more and more brands are trying to figure out how to do advertising on the platform. For example, Wechat allows businesses to create small websites to give followers a better brand experience. Large companies such as McDonald’s and Burberry had both been doing marketing campaigns on it. Incentives, loyalty programs, and quality content are all vital pieces of creating a successful campaign. As a marketer, we should keep track of any possible methods or new features on those platforms.
Will I Recommend to a Client? It Depends…
A mobile wallet is a trend right now. However, it doesn’t mean every company should do digital marketing specifically on chatting apps. It depends. I mean if the company is looking for innovative ways and is trying to reach out to a younger generation, this is a great opportunity for sure. However, for those companies that focus mainly on an elder target audience, they will never get the message delivered to the right person. Thus, before planning out your marketing campaign, make sure you know your target audience.
I hope you all enjoy the content!
Michelle
