The Sparkle of Waterloo Sparkling’s Interactive Content Marketing
Waterloo Sparkling, a vibrant and dynamic brand aiming to provide enjoyable and refreshing canned water that suits its consumer’s preferences.
Founded in 2017, Waterloo Sparkling is not just the average canned beverage company! Dedicated to quality and innovation, Waterloo Sparkling differentiates its brand by its commitment to using only real fruit extracts and natural flavors to ensure a clean and authentic taste experience. They are also committed to sustainability by doing environmentally-friendly practices, such as using filtered and manufactured zero-waste plants, packaging in recyclable cans from 70% recycled materials, and actively managing to reduce miles in transit during their supply chain activities.
In this article, we are going to talk about the brand Waterloo Sparkling and how their digital marketing strategy helped them to achieve their marketing objectives. Waterloo Sparkling mainly use social media as their medium to promote their products. One of their marketing trends and strategies is by providing interactive content to engage with the audience. Talking about interactive content, it is a user experience that allows the audience to participate and engage in the content. It allows the audience to interact and gain insight into the brand. There are several benefits of interactive content marketing, including an increase in brand awareness, better customer engagement, an increase in conversion rates, an increase in customer loyalty, and more targeted traffic.
So, how does Waterloo Sparkling use interactive content as one of its digital marketing strategies? In order to establish a stronger engagement and relationship with its audience, Waterloo Sparkling provides daily interactive content through its social media platforms. It has a strong social media presence, primarily on Instagram, to engage with its audience and build a community around its brand. They actively provide daily content with visually appealing pictures and videos with engaging captions.
Through its social media presence, Waterloo Sparkling consistently delivers content that encourages interactions with its followers. The brand encourages active engagement by providing interactive experiences through its social media such as quizzes, polls, games, and giveaways. By sharing these kinds of content, they successfully engage with the audience through interactive experiences because they require active participation, offer personalization, and bring up emotional connections which lead to an increase in engagement and loyalty. Let me explain one of the examples of their interactive content.
In this interactive content, Waterloo Sparkling was holding a giveaway contest to engage with its audience. Partnering with Lollapalooza Festival, they exemplify an interactive digital marketing strategy. By doing specific requirements, such as following @waterloosparkling on Instagram, liking the post, and tagging a friend to engage more audience, Waterloo Sparkling creates a multi-dimensional interactive experience for the audience. It not only encourages active engagement with the content, but it also generates excitement in the audience which will drive their marketing objectives forward.
The personalization offered by Waterloo Sparkling’s interactive content in their digital marketing effort is one of the most intriguing factors. By doing interactive experiences to each audience’s preferences, Waterloo Sparkling creates a sense of exclusivity and a stronger connection with customers. The interactive content as one of the digital marketing strategies used by Waterloo Sparkling has excelled in helping them to meet their marketing goals and improved customer engagement, brand loyalty, and brand awareness. Their content also helped them to expand their audience and attract new customers.
From my perspective, this trend of doing interactive content through social media platforms will stay in the future because of the continuous advancements in technology, it will keep getting better and offers more exciting new features. Based on Inc, 93% of marketers agreed that interactive content is effective in educating the audience. The article also explains the 3 long-term benefits of interactive content, including collecting psychographic data of customers, personalized re-marketing, and an increase in lifetime value. From Content Marketing Institute, 81% of marketers think that interactive content is more effective in grabbing an audience’s attention. This is because the content creates a sense of curiosity and excitement for the audience, and also makes the content more memorable and engaging.
I truly believe that interactive content is a trend that will continue to thrive in the future because it has the power to create memorable experiences. I would like to say that Waterloo Sparkling is really doing a great job in producing interactive content, and here’s to more exciting interactive content ahead!
