The Ultimate Dream of Social Technology — Metaverse

“the future of digital marketing”

“The defining quality of the metaverse will be a feeling of presence — like you are right there with another person or in another place. Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this.” — Mark Zuckerberg

Metaverse is a 3D virtual world based on VR and AR technology where users can interact. In addition to social interaction, it will also be a venue for shopping, events, education, and more. You can think of it as a virtual replica of the real world or a spatial reproduction of the internet. The Metaverse is a world where users will exist as avatar versions of themselves. They can then engage in everyday activities such as meeting up with friends, shopping for groceries, and attending work activities.

Here are 5 things you need to know about Metaverse(Infographic):

Digital Marketing in Metaverse

It’s new, and faster connections exist to support growing environments, especially for company who want to target and keep Millennials and Gen X up-to-date and engaged with their products and technologies. It is estimated that approximately 85 million users will experience AR or VR at least one a month in 2021.

Branding, marketing and advertising in the metaverse is new so the prices are still quite low to run a campaign. If you’re a brand or business with an open mind and your target audience spends time on a metaverse, I believe it is time to give it a try!