Think! Bar website UX evaluation
To star with, here is the Think! high protein bar’s official website link: https://thinkproducts.com/en-us/
Browsing experience
When you first visit the website, there will be a promotional message on the page, and just like other promotion pages, it’s hard to find how to dismiss it and that’s one thing I feel a little uncomfortable. However, after I entered the main page, it’s actually very simple and user-friendly. Customers can easily find the links for shopping and information about the brand. Both the short “ I think I can ”ad on the main page or the brand story in the menu above delivered the history and the purpose of the brand very clearly.
Also, The shopping page is very briefly segmented, and below the product description customers can read grade and left reviews to products, they can also find the contact information and the store location on the bottom of the page. Moreover, the website is not only designed for selling products and brand, but they also provide some information and articles related to healthy lifestyle and science of nutrition to their customers, apparently, the brand tries to shows that they care about their customers, and that’s an extra point.
For portable devices, customers can still browse the website smoothly and just like on desktop devices. There is no breakdown or page incomplete showed up.
Ziyu’s grade:⭐️⭐️⭐️⭐️ out of five stars.
Design and aesthetics
Just like other healthy protein bar brands’ websites the whole design is simple and clear with fresh colors to add on some dynamic and energetic vibe, not very stunning and innovative but at an expected average level.
As you can tell the main background color of the pages is white and use several cubes with different pictures for different massages. The color white is simple, elegant and peaceful, white is always pleasing to the eye because the feel is clean and uncluttered and the use of white as the primary color allows the content to occupy first place.The automatically played video ad is another extra point because not only the content itself is very inspiring but also it helps to deliver the brand spirit clearly in a few seconds. The design of the changing picture is also very good when people move the mouse over the picture. They make the pages not that boring.
Two things they can improve. First, they didn’t apply artificial Q&A box, customers can only reaching out to them via email, and I’m personally quite enjoying the Q&A box I think it’s very efficient and useful, customers can get the response immediately. Second, they can build an “ I think! I can” community on their website, to bring their customer together so customers can share their feedback with each other and also their work out experiences as well.
Ziyu’s grade:⭐️⭐️⭐️1/2 out of five stars.
Overall grade: ⭐️⭐️⭐️⭐️ out of five.
In my point of view, it’s a nice website for a protein bar brand, and I’m willing to use it to order their products online.
