Tian Fu Cola- Chongqing’s unique Carnival
Last week I went to Chongqing, a distinctive and historic city in southern China. What impressed me the most during this trip was a bottle of Coke, a local drink in Chongqing. This coke brand is “Tian Fu Cola”.
I had never heard of this brand before arriving in Chongqing. However, from the first day I arrived in Chongqing, I felt the influence of Tian Fu Cola in Chongqing. Every restaurant and convenience store in Chongqing has Tian Fu Cola and Tian Fu Cola advertisements are everywhere. But as a Coke lover, I had never heard of this brand in the previous twenty years. This is why Tian Fu Cola attracted my attention.
When I first saw Tian Fu Cola, I was just curious, why haven’t I seen this brand? When you see advertisements everywhere, you may even wonder if the new brand is being promoted like crazy. However, after I lived in Chongqing for a few days, my impression of Tian Fu Cola changed again. With the continuous travel, I found that Tian Fu Cola is very popular among consumers in Chongqing. Every time I walk into the restaurant, I see a lot of people drinking it, and people walking on the road carry it with them, a very recognizable glass bottle.
One day I went to a talk show with a friend, and there will be a place next to the usual talk show stage that sells alcohol and drinks. But there was no next to the talk show stage in Chongqing that day. Instead of mini bar, you can post photos to social platforms (similar to Instagram) to get Tian Fu Cola for free. Everyone in the audience had a bottle. Sitting next to me was a local girl. I asked her if this Coke is a local brand in Chongqing? She said that this is the Coke they have drunk since childhood. Different from other cola, the product ingredients are all organic, herbal, and very healthy. She highly recommend it. At this time, I had a keen interest in this brand.
After the talk show was over, I checked some information about Tian Fu Cola on the Internet. I found that this brand has a long history and a good reputation. The slogan “taste of childhood” was proposed. Later, I discovered that this brand is very unique in the local area. Once we went to a bookstore, this bookstore offers drinks, only tea and Tian Fu Cola. I need to explain why this is unique. Because the city of Chongqing has a long history of tea culture, everyone loves tea, and there are many tea houses on the street. Tea is a kind of drink that locals value and love very much, so when the bookstore offers Tian Fu Cola in addition to tea, let us think that Tian Fu Cola is special. The advertisement is the impression Tian Fu Cola has in their memory, such as childhood memories and familiar tastes.
Why do I want to share Tian Fu Cola?
Tian Fu Cola is like a label, a symbol of Chongqing. This brand is unique, and I might never see it again when I leave this city. However, Tian Fu Cola is very popular in Chongqing, with advertising and walking promotion everywhere. Different places have different feelings about this brand, which is the charm of this brand. In the hearts of the locals, it is a childhood memory, a habit of daily life, and a part of life. Therefore, we think Tian Fu Cola is a carnival exclusive to Chongqing people.
