Time to get Active: ASICS Little Reminders Campaign
A Touching Reminder of How We Once Felt
It seems like every time an active wear brand promotes their product or services they are showing you these extraordinary athletes pushing the limit. This is why I was so refreshed when stumbling upon one of ASICS most recent campaigns “The ASICS Little Reminders”. It is a unique, wholesome, and heartfelt commercial showing the difference in reasoning for exercising amongst a group of adult and children. Finally leading viewers to rediscover the joy and satisfaction that exercise used to bring our younger selves.
Relevant Engaging Content
In the video you are able to see the transition from the adults explaining themselves to the children immediately brings the message home. The mood goes from this serious demeanor to being very light hearted and colorful. It really does a good job of capturing the positive emotions being felt by the participating adults watching the children explain how much they enjoy exercise. In a recent study done by ASICS 63% of adults admit the key reason they exercise is for physical gain and 77% of them say they don’t look forward to exercise at all and view it as a chore. Compared to 77% of children who say the key reason they exercise is for fun and 92% say they enjoy exercise ASICS Research. This piece of content does a great job of helping people rediscover the positive feeling associated with an active lifestyle.
Seamless Integration with the Brand Story
ASICS has long been recognized for promoting an active lifestyle, emphasizing both physical and mental health. Even their name stems from a Latin expression, Anima Sana In Corpore Sano, meaning “a sound mind in a sound body”. This commercial fits seamlessly into that narrative by illustrating diverse individuals who establishing these values in themselves through a group of children. The ad effectively conveys the message that ASICS is more than just products which are designed to enhance performance for athletes; it is a lifestyle brand focused on overall health and wellbeing of everyone. The use of a relatable topic helps to reinforce ASICS’ inclusive approach to fitness.
Pulling vs. Pushing the Message
One of the most engaging aspects of this commercial is its storytelling approach. Rather than aggressively pushing a sales message, it pulls viewers into a narrative of self-improvement and mental clarity achieved through movement. The ad does not promote specific products; instead, it focuses on the transformative power of physical activity. This subtlety makes the content more relatable and less intrusive, fostering a deeper emotional connection with the audience.
Shareable Content
The shareability of this content is high. The commercial’s universal theme of movement and mental wellness resonates with a broad audience, making it appealing to share with friends and family. Its inspirational message and high production quality add to its appeal, making it suitable for sharing across various social media platforms. The visual aesthetics and feel good tone are particularly well-suited for platforms like Instagram and Facebook. If people love a brand story 44% will share the story now or some time in the future. Storytelling Content Marketing
Conclusion
In conclusion, ASICS’ “Little Reminders” commercial is an exemplary piece of digital content that effectively tells a brand story. It aligns with ASICS’ overarching message of promoting an active and healthy lifestyle while engaging viewers through relatable and inspiring storytelling. The ad’s ability to pull viewers into a narrative rather than push a sales message, combined with its high shareability, demonstrates the power of well-crafted digital content in building a strong brand identity.
Watch the ASICS “Little Reminders” Commercial Here:
ASICS The Little Reminders Commercial
This commercial exemplifies how a brand can use digital channels to tell a consistent and compelling story, fostering a deeper connection with its audience.
