TIPS FOR MARKETERS IN 2020
What a crazy year so far in 2020! Besides all the unfortunate happened around us. In the world of marketing, there are always opportunities. Especially in the digital world.
- Facebook is getting old.
According to research, only 51 percent of teens age 13 to 17 use Facebook. For a platform boasting 2 billion monthly users, that’s a little embarrassing. Facebook is losing its youngest users, which means its users are getting older. Digital marketing through Facebook is no longer efficient for Millenials.
2. Instagram is the solution.
Instagram has made its millstone by having 1 billion users. it is one of the most fastest-growing social media platforms. And most importantly, the biggest percentage of its users are under 30.
One thing marketers should keep in mind is that Instagram may remove likes to let users focus more on the picture and video they share on the platform rather than focus on how many likes they get.
3. Video is a “MUST” for digital marketing.
The power of video is something serious for all marketers. In 2020, The success of Tiktok push video into people’s lives more than ever. Especially short-videos. Those are the things that can get people’s impressions. If your business is not ready for video marketing, then you should not do marketing at all.
4. E-mail Marketing is getting more personalized.
Email marketing still keeps its position in the digital marketing world. But keep in mind that the emails people will actually read are getting more and more personalized. Starting from the topic, the advertisement email one marketer send must make the person feel like you are writing especially for him.
5. Stay safe and healthy for all marketers.
2020 can not start worse with Covid-19. It has bad effects on all over the world. But it is also a chance for marketers like us to focus on digital and feel the change of the world.
