Traditional Journey of SOREL Mail Marketing…

Registering an account is like the first step in buying every brand product, and the first email sent to customers is the initial step in the self-marketing efforts of many brands. Let us see how SOREL’s performance in mail marketing compares in this competitive industry.

SIGN-UP Difficulties?

Signing up for a SOREL account was really simple and straightforward. Just visiting their website, clicking the “Account” option, and entering my basic information, email address, and password was enough.

With Google autofill, the entire process took me only one minute, and I appreciated that there were no extra or confusing steps. Overall, I believe Sorel has done an excellent job of making it simple for customers to sign up for their email list, which is crucial for building client loyalty.

The welcome email that I received…

Similar to other brands, SOREL’s email contains a welcome message and a product link to their official website.However, it is interesting to note that more and more brands are giving new customers a 5%–10% discount code in the first email they send to customers or displaying “sign up for 10% off your first purchase” at the top of their official website to encourage customers to sign up or place an order.

I think it’s a great way to stimulate and encourage consumers to connect with brands, and it’s an important step in attracting new customers and building customer loyalty.

Does the email show engagement with the customers?

I think SOREL is continuing to send emails to clients in the traditional style. There is nothing wrong with it, but at the same time, it lacks originality. creativity.

The good point is that they are using a clear and concise subject line that accurately describes the content of the email. Nevertheless, the images contained in the email appear less like well-selected product images and more like random images. A model's image neither attracts the greatest amount of attention nor demonstrates the diversity of their items.

Do they need to increase the frequency of sending emails in the future…

So far, Sorel’s customer emails have been pretty infrequent, and I’ve only received a single welcome email after signing up. That is a good thing for customers who dislike being bombarded with emails, but from the standpoint of the brand, I still suggest that the brand can increase the frequency of sending emails.

At the same time,I suggest SOREL consider whether the content and product images included in the email are sufficiently attractive. Effectively connecting with clients via email is a great way for them to unconsciously remember the brand.