Trash your Corkscrews! Just twist & swirl…
Kamusta (Hello in Filipino)
Imagine this, You walk into a supermarket to buy some fruit juice. You see a very attractive elite designed black tetra pack of grape juice. You pick it up and walk towards the checkout counter. And the cahier requests you to show you id! Wait… what? id for some juice?
Yes! I was in this embarrassing situation the first time I picked up “the Black Box Wine”. When I told this incident to my friends, the suggested that I need to start drinking.
Anyways, what is this juice looking black boxed wine?
Black Box Wine is a popular wine brand that is known for its high-quality boxed wines. These wines are packaged in several sized tetra packs and the large ones even have a tap. So trash your corkscrews. Just twist the cap and swirl your wine. To display this new wine drinking experience, the company has recently launched a new marketing campaign featuring the famous actor Adam Scott. The campaign is designed to promote the company’s products and to appeal to a wider audience.
The “Adam Scott” campaign is a multi-channel advertising campaign that features a series of commercials, social media posts, and online content. The ads showcase Adam Scott as a relatable, everyday guy who enjoys the simple things in life, like a good glass of wine. In the commercials, Adam Scott is seen enjoying Black Box Wine with friends and family, emphasizing the brand’s social and approachable nature.
The campaign is aimed at a younger, more casual wine-drinking audience who may not be as familiar with traditional wine brands. By featuring a well-known celebrity like Adam Scott, the company hopes to attract a wider audience and to establish itself as a trendy, modern brand that appeals to the current generation.
One of the key components of the campaign is its focus on social media. The company has created a series of short videos featuring Adam Scott that are designed to be shared on platforms like Instagram and Twitter. The videos are humorous and relatable, and they showcase the fun and lighthearted nature of the Black Box Wine brand.
In addition to the commercials and social media content, the campaign also features a new website that is designed to be more user-friendly and accessible. The website includes information about the different Black Box Wine products, as well as recipes and food pairings that can be enjoyed with the wines.
Overall, the “Adam Scott” campaign is a smart marketing strategy for Black Box Wine. By featuring a celebrity who is known for his down-to-earth personality and relatable nature, the company is able to appeal to a wider audience and establish itself as a modern, approachable brand. The campaign’s focus on social media and online content also ensures that the brand is able to reach younger, tech-savvy and environment friendly consumers who are more likely to engage with brands on these platforms.
A gentle reminder, the next time you go to the supermarket to get some fruit juice, read the labels carefully and always have an id on you, just in case…
Chevaliers du tastevin (Fraternity of Knights of the Wine-Tasters’ Cup)!🍷
-Ps.
