Truly Hard Seltzer Makes Fun Their Identifier

I’m a woman in my 20s in New York City, and I love a good drink. There are so many options, from wine to beer to mixed drinks, so I can choose a drink that matches whatever mood I’m in.

In the summer, my choice is usually a hard seltzer, like Truly. They have so many flavors and so many packs that you have almost an unlimited choice, but my favorite has to be their Lemonade Mix Pack. They’re so sweet and summery, and are a great choice for a beach day or a picnic.

Truly as a Brand

Truly launched in 2016, but really rose to popularity in the summer of 2019, when hard seltzers became the drink of the summer. Everyone was having them, and they were all over social media. Truly was one of the most popular brands, and have remained so.

They brand themselves as a fun drink that’s easy to take anywhere, because they’re in easy to carry boxes and are in an easy to hold can. They also want to be diverse, offering a wide variety of flavors and packs, making sure there’s a perfect flavor for each individual. They keep expanding, continuously releasing new flavors and drinks, and now even make flavored vodka. They’ve also collaborated with pop star Dua Lipa and made the Poolside Variety Pack, with designs and flavors inspired by her latest album.

Truly Website, Socials, and User Experience

Truly has a large online presence, with their owned website and multiple social media accounts. They can be found on Instagram and Twitter, and the social media accounts are used show fun videos and images of the drinks themselves, as well as curated and fan photos of people enjoying the drinks.

Their website is great. It works well both on a browser or on a mobile device, and they both do a great job at representing personality of the brand. They not only show off the products, in both their packs or as individual flavors, but they have a section dedicated to the story of the brand, drawing customers in. They also have testimonials and reviews from their clients, which gives new customers more information about the drinks and helps to convert them from viewers to shoppers. This is definitely helped by the fact that they have a page called “Find Truly,” which helps you find them in your location.

The coolest section is by far the “Truly LA” page, which highlights a location they own in LA which serves as a flavor lab as well as a concert venue. They use this to create new flavors and drinks exclusive to the location, but also as a venue for local artist and musicians in LA. It places them at the front of drink innovation while also becoming a part of the community, putting the interests of their clients alongside their own.

The Takeaway

I think Truly has a great online presence. Their website is very user-friendly, and provides a lot of information for their clients. It’s fun while being educational, because they know new clients want to be informed about the brand before becoming loyal customers. Though there isn’t AI to help their customers on the website, the content is clear and direct, so it minimizes the need for it. If I weren’t already a fan, the website would definitely sway me.