Turn your favorite drink into your favorite DRINK
Sparkling Ice is one brand of Talking Rain. Sparkling Ice beverages are made with sparkling water, real fruit flavor, vitamins, antioxidants, and naturally sourced colors. Full of flavor with zero sugar, Sparkling Ice and Sparkling Ice +Caffeine offer better-for-you beverage options with products available in retailers nationwide.
Turn to Digital Marketing
Long before the food and beverage industry began experiencing market changes due to the COVID-19 pandemic, the most successful companies began looking for new ways to connect with consumers through at-home digital experiences.
In 2017, Sparkling Ice brands relied heavily on traditional media to reach consumers, including in-store advertising, television, and radio. The big popularity of, COVID-19 has led to a change in the marketplace, but it also presents an opportunity for brands to meet consumers where they are, which for many means on their phones and personal devices. To ensure consumers make a strong connection, Sparkling Ice abandoned traditional advertising and moved to full-blown digital marketing. Because of the uniqueness of consumers, embracing digital media has allowed Sparkling Ice to generate more customized and relevant communications with them based on their identity and interests.
Explore the Website
The pages of this site are clear and it is useful. As soon as you slide down this page, it’s every flavor of this sparkling water, and when you click in there’s a detailed description of each flavor, and next to it, there’s also packaging information and a link to buy it now. It’s designed to help visitors find the sparkling water they want. It is user-centric, so users can quickly find the flavor they want and buy it. It is easy to convert, with prominent shop buttons on every page. This site will use artificial intelligence to ease conversions and customer service. There is a Q&A button in the bottom right corner of the site with frequently asked questions, and a “chat with us” button with live customer service to answer your questions. It’s a pleasure to use and has a lot of flavors each flavor is packaged in a different color, and the different color bottles are cycled through the page 🔁. I don’t know if anyone is like me, but with this many colors of packaging, I would love to collect every color and it would go to motivate me to buy every flavor of sparkling water. To be honest, while exploring this website, I already ordered a case.
Its design is innovative and reflects the personality of the brand. With 23 fizzy, fruity flavors, the Sparkling Ice brand is on a mission to provide flavor for all. It has three different main types of sparkling water, each with its tagline. Its aesthetic is colorful. It is employing responsive design and its pages render well on a variety of devices and window or screen sizes to ensure usability and satisfaction.
The main thing I noticed was the wide variety of flavors of Sparkling Ice, and the various colors of the flavor packages. Sparkling Ice’s been founded on creating quality products that deliver on all the senses. So how it looks and how it smells, connects to how it tastes, and then Sparkling Ice also really focuses on refreshment and flavor. The brand is educational, and the OUR STORY section conveys a free-spirited, relaxed lifestyle. Sparkling Ice reminds people to “have fun” and “live life to the fullest” without sacrificing flavor. The brand is committed to connecting with like-minded partners who prioritize corporate, social, and environmental responsibility, so together, they can educate and inspire the continuous work that supports these efforts. Through innovative carbon reduction initiatives, positive social programs, and philanthropic support, the Sparkling Ice brand aims to create a lasting impact in the community.
Other Digital Channels
Sparkling Ice recently shifted its advertising and marketing strategy from traditional to digital across social media, Google Shopping ads, paid search and organic advertising, and influencer marketing to attract new consumers based on interests, engagement, and buying habits. Now the company has introduced two voice skills, one on Google Assistant and the other on Amazon Alexa.
