Uber Eats on-site or in-app
Nowadays, food delivery becomes more and more popular, not only because of its fair price but also its convenience. Uber Eats is the second-largest U.S. Food Delivery brand in the market with 24% of the U.S. market share in 2021. In this blog, I am going to compare the difference in user experience between the desktop website and the mobile app.
First of all, both are useful, on the very front page, the address can be entered, and after that, you can find food around you with estimated delivery time. Since that is the function customers seeking, it is beneficial to have that page on the front.
Both do a great job of delivering the brand message by using relevant pictures. On the site, there are three main categories with images, one for registering a business account, one for registering a normal account to place orders for individuals, and one for being their delivery person. And on the app, there aren’t that many options, it directly leads to food around you, there are images for each restaurant to give you a clue about what this restaurant is providing.
I like the design for both because they look simple, and there aren’t massive sentences and crowded images which makes me feel relaxed when I first see them. When I use them, they are both easy to use, they aren’t complicated to learn, and there are only a few steps before you can get your food. First, register an account, second enter your address, and then you can place orders with nearby restaurants. Their contents are brief but useful. Moreover, the color. The front page, is mainly about black and white, which makes it simple, and you can tell from the picture I posted, there is one major picture in yellow. Yellow represents optimism, energy, joy, happiness, and friendship. I would say this conforms to Uber Eat’s brand value. They aim to produce an optimistic and joyful user experience.
There isn’t a button on the website that directly leads customers to the chatbot. However, there is a button on the bottom called “ get helps” which leads to the Uber help website. In the app, there is a chatbot that is easily accessed, what makes it valuable is that it only takes a little time for the chatbot to get you a real person to help with your problem.
Last but not least, there is a button on the website named “ do not sell or share my personal information”. I appreciate that button, Uber Eats clearly states its privacy policy. In the app, there is also a category called privacy, but not as easily accessed as the website.
To sum up, as a user of Uber Eats, I enjoy the user experience, everything is fine for me. I think the Website and App are consistent.
