Ulta Beauty App’s Evaluation

Liangxin Liang
Marketing in the Age of Digital
2 min readOct 10, 2019
Screenshots of the Ulta Beauty App (Apkmonk, 2019)

Ulta Beauty Inc. s an American chain of beauty stores in United States, and carries cosmetics and skincare brands, men’s and women’s fragrances, nail products, bath and body products. They do havet their own App that makes easier for sustomers to purchase their beauty products online. The Ulta Beauty App is useful as customers are able to find product information and make online orders and payments simply from their online mobile devices. Ulta App is highly innovative as illustrated by the latest version which has such abilities as to open network sockets, read only access to phone state, and access information about Wi-Fi networks. The Ulta Beauty App utilizes some aspect of gaming as it is said to make possibilities even more beautiful. This App employs augmented technology as it superimposes a computer-generated image of a look of real world by the user. It is user-friendly as supports Android Version and is simply downloaded from Google Store (Apkmonk, 2019). Regarding its aesthetic design, it is really a beautiful App that serves the purpose of selling beauty products. Customers already find pleasure in the user-friendly App and through its beautiful design and increased efficiency will definitely help retain customers. Its ability to create sense in business is illustrated by the feature of one being able to book her favorite salon using her mobile phone. This is a convenient way of doing business hence a motivation for anyone to download it. Its size is only 62 M hence appropriate for a smartphone.

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