Unforgettable Wine Tour

Minghao Liao
Marketing in the Age of Digital
3 min readJul 5, 2020

I was surprised when I found an app for Line 39, a good wine brand in California. Since this is a brand that is currently in the limelight and is loved by many people, this app is a great opportunity for fans of these wines to interact with each other.

Founded in 2004 by industry veteran and entrepreneur Jeff O’Neill, O’Neill Vintners&Distillers has grown to be the seventh-largest distillery in California, so an augmented reality app at this time definitely adds more visibility to the brand.

An Interactive Augmented Reality (AR) Experience

This app can help us navigate to the official website of Line 39 and help people to buy wine on the official website. At the same time, we can also locate and check whether there are Line 39 stores nearby on the app so that we can buy wine on-site.
In my opinion, the most special point of this app is that you can scan the wine bottles of Line 39 in the Column of START EXPERIENCE, so that you can get the wine information quickly. And even if we don’t have a bottle of wine with us, we can scan the picture to get information about the wine.

Why should I download this app?

  1. Who wouldn’t want to get a discount when they buy something? Line 39 AR is a good consideration of customers’ needs, so MY OFFERS is set up in the app. Customers can get discounts by filling in their personal information. I think this is a good way to help customers like this app or this brand because everyone likes discounted items.
  2. The app is easy to navigate, for example, it clearly points out the purchase link and official website address. Links such as EXPLORE WINES and WHERE TO BUY will help us navigate to the website. In addition, the SHARE EXPERIENCE location can also be connected to Apple’s system to directly share with other software or share with friends.
  3. This software contains both aesthetic design and innovative experience. For example, the whole picture is simple and clear and gives a person a very fresh style, at least not the overall style of the dark department, in that way it is easy to let a person affect appetite. Secondly, the main content of this app is the AR experience, so I think it is designed under modern technology, and at the same time, it gives users an interesting experience. I think if I love drinking, I will surely fall in love with such an app.

In general, Line39 learned about the trending interest of consumers through investigation and launched this interactive app for users. What’s interesting is that it has the AR experience of “Find Your Summer”. Users use the app to the label after activation AR, the app will jump out of the label corresponding to the animation, the animation will lead users in the United States several destinations for short trips, including northern California wine of the township, the Chesapeake Bay, Maryland, rocky mountain national park, Colorado and Turner’s green sunflower farm. I think it’s really good user experience.

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Minghao Liao
Marketing in the Age of Digital

New York University, Integrated Marketing student. In this blog, I’ll write about marketing ideas, concepts, and issues.