United Airlines: It’s Time To Fly
Do you have an excellent flight experience with United Airlines? My answer is Yes! Do you agree that having a great traveling and vacation starts with booking a flight ticket using the Airlines’ website or mobile applications?
Impressive Facts About United Airlines
Everybody heard about United Airlines. However, have you heard some secret history about United?
- Boeing and United are one family. They have had partnerships for over 90 years.
- United Airlines had the first female attendant in the airline’s history.
- United Airlines is the third largest airline in the world.
- United Airlines innovated and created the first commercial flight kitchen service. Having a hot meal service on board became real in the mid-thirties.
How About Its Website UX And Mobile Devices?
Desktop Website
First, let’s check out United Airlines’ webpage. The screenshot above shows us a bunch of information that customers want. No doubt that the most important one is the apparent search section on the left side. It also has different fight models, such as roundtrip, one-way, and book with miles. We can find that there’s not only the fights booking, but the United Webpage also provide other services that could connect to the travel and satisfy users’ need in the purpose. I checked the CAR section and discovered United corporate with AVIS and Budget. Moreover, MileagePlus members can get special savings and earn miles, which is very useful for people who travel a lot. Those additional functions add value to the site. It’s reasonable to see that the airline company likes to include reward and membership advertising on the page. I think it’s a little of a “call to action” for returning customers. From this site, “100,000 bonus miles” attract web visitors to click on the link.
Here’s a map that includes the estimated ticket price. It helps customers explore destinations. I think this map is very useful for people who don’t know where to go but want to have a vacation. Try to click on the price, and it will tell the location where you landed to. When you don’t know about your planning, customers can look at this map and guide your direction according to the price.
Is it useful? Is it a pleasure to use?
Yes! It is useful. United Airlines provides an official functional website. The page consists of many information and different services for users. Also, I would like to point out that the design of those services is in order, which means customers can find them quickly and conveniently. I think United has an innovative web design. If you look at the background of the site, it will keep changing based on the ad information on the right side. It could attract people’s attention and give a different vision.
United Airlines has a responsive design. When I log into the system using different devices, it displays a suitable viewing mode. It’s straightforward and convenient for customers to read and utilize. The web format is changed depending on the screen size and orientation of the device. In addition, they are using AI for customer service. From the United website, I find there is a HELP choice, and it provides many standard questions that customers may have while traveling. If you are not finding what you are looking for, “call us” and “chat with us” are available on the site. It’s the direct way to talk with customer service. The design and user experience of United’s website reflect a brand’s personality, which is helpful, kind, credible, and accessible. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website.
Mobile App is your all-in-one travel partner
Second, United also provides a mobile app for customers. Nowadays, mobile devices have become an essential tool for people. Everybody uses their phones to connect with friends, look for the newest information, make reservations, book flights, and use social media to build communication. From the screenshot, we can see that United apps include five-section. The different section has another purpose. For example, the home page always shows the Sign In or Join Now option. The My United section is all about your personal information and settings. It’s a pleasure to use the mobile app, and it’s useful. I like to use an app because it’s more convenient. The layout of the page fits the screen size and displays clear information. Moreover, passengers can check in through the app and get the flight code, so having a paper ticket is unnecessary.
Sharing my thought about United website UX and mobile app
Overall, user experience is vital for web design and mobile versions. Data like website clicks and impressions indicate the usefulness and effectiveness of the content. Customers continuously seek details from the official website or application. Based on the design and technology of United’s booking system, it offers quick access to essential details and delivers the information more seamlessly with improved navigation.
