Unlocking Brand Loyalty: Exploring NFT Marketing Strategies in the Metaverse

As more and more brands and platforms announce their entry into the “Metaverse”, launching NFT has become the first choice for brand digital marketing. In 2021, the transaction volume surrounding NFT exceeded US$19.6 billion, and NFT digital collections created a total transaction volume of over 8.16 million and a total transaction volume of over US$6.5 billion. At this stage, NFT marketing has huge potential and achievable commercial applications, especially brand customer loyalty operations.

Through the NFT analysis of these brands, we can summarize some marketing models that activate NFT value: Infographic ( including the sources)

Brand assets themselves have unique characteristics, and NFTs built around brand assets have even more desirable scarcity and uniqueness. Therefore, more and more brands are testing the industrialization of NFT and creating brand NFT digital derivative peripherals. They want to use current NFT works to create unique new forms of communication with consumers, inspire more loyal followers, and realize the expansion of brand value.