UnTappd: The Ultimate Beer App

Xuanyu Meng
Marketing in the Age of Digital
2 min readMar 9, 2020

UnTappd is a smartphone app for beer lovers. People can create an account using the app so they can look for bars, pubs, and other establishments selling beer. They can then check-in, rate and leave feedback about these establishments. To make the experience fun, subscribers can unlock different badges depending on the establishments they visit and the drinks they order in these establishments. UnTappd also keeps a record of local beer and brewery events.

Beer lovers would find this application useful. UnTappd is innovative because it creates an opportunity for its subscribers to build a network with other beer drinkers and lovers. Although it does not employ gaming and other technologies such as Augmented Reality (AR), for instance, it creates excitement by offering badges that subscribers may unlock.

Furthermore, UnTappd serves as a means for beer lovers to discover different places or establishments. It is also a simple app so subscribers can use it easily. UnTappd also benefits brands because they may be able to advertise their brands using the app. As UnTappd grows, it may accept advertisement spots from beer brands. Brands like Corona can use this as an opportunity to reach a global market of beer drinkers.

As for beer lovers, they may find UnTappd a useful tool to aid their drinking adventures. This app is for a niche market of beer drinkers as they can easily download the app and start recording or documenting their nights out!

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Xuanyu Meng
Marketing in the Age of Digital

Integrated Marketing student at NYU here! In this blog, I’ll write about marketing ideas, concepts, and issues.