Use Customer Path to Boost Business Development
I used to work in a cabinet retailer store as a budget analyst. It is a small-sized company, so sometimes it requests you to take shifts of other positions. When I worked on sales department, I noticed a problem exists in the company — the running of the business all depend on our regular customers, which means we lost the awareness and the path to reach new clients
It has no doubt that it’s crucial to build a strong connection with your loyal guests, however without expanding your client base, you could take a risk of falling behind in your industry. Every company is faced with the same challenge and they must figure out how to overcome it and move the prospective customers to a deeper level of engagement.
I recently read an article called “Dollar General Boosts Digital Strategy”. It’s about how Dollar General boosts digital strategy to attract customers between the ages of 21 and 37. Dollar General came up with the app which allows customers to purchase items online and pick up from the store. And, the cool thing is it lets customers scan and pay for items in-store, skipping the checkout line. Dollar General has a clear position to sell cheap consumables. Its average consumer has been between 35 and 55, who has a totally different concept of consumption path with millennials. Similar to most of them, I prefer a convenient shopping experience, like shopping online and purchasing through a drive-thru without getting out of the car. I am happy with the release of the shopping APP, and it definitely motivates me to try it out.
Consumers seek connected, seamless and engaging experiences with their purchase. They want their needs met across all channels to help make buying a product or service an easy experience. Understand your target’s needs by gathering data from your customer’s path to purchase will help you to come up the strategies benefit your business.
