UX of Apple
For successful advertising to generate sales, brands nowadays focus a lot on User Experience or UX (Kim, 2021). UX stands for any brand’s focus on developing a deeper understanding of their target consumers by understanding how they behave, what they prefer to buy, what are their strengths, and what limitations they have as consumers (Lina and Ahluwalia, 2021). To get maximum benefits from this deep study, brands today focus on providing higher quality UX to the consumers who access their websites through desktop or mobile devices (Kim, 2021). A comparison of Apple Inc.’s websites on both these mediums will be presented in this blog post.
As far as the purpose of their website is concerned, Apple Inc. has done a good job. They have already built a very strong brand image. Although mobile device access also shows the key features of the latest products by Apple, the brand image of the brand is created in a better way when the website is accessed through a desktop computer. In other words, the brand message and brand personality are conveyed more effectively when the website is accessed through a desktop computer. However, even using a mobile device, the excellent product photography and user-friendly arrangement of the menu are appreciable.
When the website (www.apple.com) is accessed through mobile, the simplicity of use and user-centered approach can be identified more easily. This is because the mobile version seems to be focused on ensuring that the target consumer can easily reach all the pieces of information that they are looking for. Although aesthetics can be considered a strong point of the mobile version too, this is one aspect that comes out stronger when the website is visited using a desktop computer. Overall, as far as its design is concerned, the brand has focused on making the experience rich and memorable for both mobile device users and desktop users. Some strengths of the website become more prominent on the desktop version though.
Kim, J. (2021). Advertising in the metaverse: Research agenda. Journal of Interactive Advertising, 21(3), 141–144.
Lina, L. F., & Ahluwalia, L. (2021). Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising. Jurnal Manajemen Maranatha, 21(1), 1–8.
