Vamp cooperate with TikTok Marketing program.

Xuekun.Li
Marketing in the Age of Digital
2 min readMar 20, 2022

Recently Vamp has joined TitTok’s marketing programs. This news means that Ticktok will have more opportunities to work with companies on product advertising and marketing strategies and at the same time to make significant profits. Because Vamp is part of a platform with a lot of social media user data, it works with many social media applications that have a large number of users and are frequently used by users. Such as the Vamp platform works with FaceBook, Instagram, Youtube, and now it works with another worldwide social media platform Tiktok. Not only working with social media platforms and worked with Adobe, Estée Lauder, and Nestlé, these famous brands companies. It is because Vamp cooperates with these social platforms and with well-known brand companies. When these brand companies want to launch new products and plan the promotion of these products, Vamp provides a platform for these brand companies to know what kind of users in these social media platforms they want to cooperate with and let these users promote their product.

In other words, among social media users, some users have many followers in a particular field because these users are more authoritative in this field. Some of these users can also accept the cooperation of brand companies and promote their products since they are more authoritative or convincing in this field and accept the collaboration of brand companies to promote their products. Vamp analyzes these users and their follower data, first by rating their previous posts and analyzing which field they are focusing on, such as makeup, food or car etc, and then by examining which region and age range their follower.

Make full use of all budgets

Suppose a brand wants to promote its product on a highly viewed social media platform like TikTok. It can use Vamp to first position the product, for example, whether it belongs to the food, cosmetics, or other industry. After positioning the product in a relevant way, The users with strong influence in that industry are listed for reference. This way can save the brand company from consuming unnecessary time and money from having to find and filter out the right users and help the company to promote the product.

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Xuekun.Li
Marketing in the Age of Digital

Grad Student at New York University. Integrated Marketing- Content writer-Archery